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England and Wales High Court (Commercial Court) Decisions |
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You are here: BAILII >> Databases >> England and Wales High Court (Commercial Court) Decisions >> Days Medical Aids Ltd. v Pihsiang Machinery Manufacturing Co Ltd.& Ors [2004] EWHC 44 (Comm) (29 January 2004) URL: http://www.bailii.org/ew/cases/EWHC/Comm/2004/44.html Cite as: [2004] Eu LR 477, [2004] 1 All ER (Comm) 991, [2004] EWHC 44 (Comm), [2004] UKCLR 384 |
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QUEENS BENCH DIVISION
COMMERCIAL COURT
Strand, London, WC2A 2LL |
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B e f o r e :
____________________
DAYS MEDICAL AIDS LIMITED |
Claimant |
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- and - |
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(1) PIHSIANG MACHINERY MANUFACTURING CO LTD (2) PIHSIANG WU (ALSO KNOWN AS DONALD P H WU) (3) CHIANG CHING-MING WU (ALSO KNOWN AS JENNY WU) |
Defendants |
____________________
Mr I. Mill QC, Mr J. Bellamy and Mr K. Beal (instructed by Messrs Jones Day) for the Defendants
Hearing dates : 27th October to 17th November and 9th and 10th December 2003
____________________
Crown Copyright ©
Mr Justice Langley :
"DMA will endeavour to increase sales year on year. On the expiry of the first five year term of this agreement provided that DMA has discharged its obligations under the agreement and is maintaining a sales level of not less than 5000 units per annum, DMA shall have the right to renew the agreement for another five years on the same basis as herein, except that the amount payable each year under Clause 2 shall be US $20,000. This right of renewal shall extend to all subsequent five year periods on the same basis for as long as permitted by law."
1.THE AGREEMENT
(1) Parties
1.1 Are the Second and/or Third Defendants (Mr and Mrs Wu) parties to the Agreement? In particular:
(a) Is the Agreement void as against them on the grounds of non est factum?(b) Is DMA estopped by representation from alleging that Mr Wu and/or Mrs Wu are individually bound by Pihsiang's obligations under the Agreement?
(2) Construction
1.2 On a true and proper construction of Clause 10 of the Agreement, what are the pre-requisites to renewal by DMA under that clause?
1.3 Without prejudice to the generality of 1.2 above, what is the meaning of the phrase "discharged its obligations" in Clause 10 of the Agreement? In particular (but without limitation):
(a) does this refer to substantial compliance;(b) is it concerned with material obligations and
(c) does it refer to the obligations in Clauses 1-10 of the Agreement only or also to the "Further Obligations" in clause 11 ?
1.4 Upon a true and proper construction of Clause 11 (and as necessary any other relevant terms) of the Agreement, what relevant or material obligations were placed on DMA in relation to performance?
(3) Scope/variation
1.5 Whether the Agreement was varied by conduct so as to cover both scooters and power chairs within its terms.
1.6 Whether the Defendants are estopped from denying that the Agreement extended to cover both scooters and power chairs.
(4) Validity
(a) Restraint of trade
1.7 Was the Agreement when made one to which the restraint of trade doctrine applied?
1.8 If so, has DMA established that the terms of the Agreement were reasonable as between the parties?
1.9 If DMA has not done so:
(a) Can and should the Court sever any part of the Agreement so as to render the remainder of the Agreement valid and enforceable against the Defendants?(b) Is the Court precluded from applying the restraint of trade doctrine as a matter of EC law and, if so, to what extent and for what period ?
(b) Article 81
1.10 Whether the Agreement (as renewed from time to time or at all) fell or would have fallen within Article 81(1):
(a) did the Agreement have as its "object" the prevention, restriction or distortion of competition?(b) did the Agreement have as its "effect" the prevention, restriction or distortion of competition?
1.11 If the Agreement was or would have been prohibited by Article 81(1) EC, would it have benefited from exemption under Article 81(3) pursuant to a block exemption regulation. In particular,
(i) Does the Vertical Agreements Block Exemption Regulation 2790/99 apply?(ii) For the purposes of calculating the relevant market share under that Regulation, what is the relevant product and geographic market in relation to the Agreement?(iii) Whether DMA's share of the relevant market under the Regulation in the period 1996-2015 was or would have been under or over 30%.(iv) Does the Exclusive Distribution Block Exemption, Regulation (EEC) No. 1983/83 apply ? If so, did the Agreement fall within it ? What are the consequences if the Agreement failed to fall within it?1.12 Would the Agreement have benefited from a retrospective individual exemption and/or been judged by the Court to fulfil the conditions laid down in Article 81(3) ?
1.13 If part only of the Agreement was void or unenforceable for violation of Article 81(1), is such a part severable from the remainder of the Agreement?
2.PERFORMANCE OF THE AGREEMENT
2.1 To what extent (if at all) did DMA fail to comply with its obligations under the Agreement? In particular, did DMA breach its obligations under Clause 3 of the Agreement by failing to promote sales to the best of its ability in countries in the Annexe to the Agreement other than the UK?
2.2 Was the effect of any such failure to deprive DMA of the right to exercise its option under Clause 10 of the Agreement to renew the Agreement for a further 5 year term in February 2001?
3.RENEWAL OF THE AGREEMENT/ESTOPPEL/WAIVER
3.1 Did the Defendants waive any such breaches as are established or did the Defendants act, by way of acquiescence or otherwise (including agreement or acceptance by conduct), such that the Agreement was renewed in any event and/or DMA remained entitled to renew the Agreement?
3.2 If, as at February 2001, DMA was not entitled to renew the Agreement, are the Defendants nonetheless estopped from denying either that DMA was entitled to renew and did renew the Agreement under Clause 10 in February 2001 or estopped from denying that the terms on which the parties continued to contract after February 2001 were on the terms of the Agreement as renewed? In particular:
(a) Did the Defendants represent to DMA that they accepted that the Agreement had been renewed?(b) Did DMA act in reliance or intended reliance upon the statements and conduct of the Defendants or on a common assumption and/or to its detriment and, if so, what (if any) was the legal effect of it so doing?
(c) To what extent, on what basis and to what legal effect did DMA continue to act as distributor for Pihsiang after February 2001?
4.BREACH/REPUDIATION OF THE AGREEMENT
4.1 Did the Agreement terminate on 6 February 2001?
5.DMA's LOSS AND DAMAGE
5.1 Has DMA suffered loss and damage as set out in the Amended Particulars of Claim and Amended Reply and, if so, what loss and damage and to what extent is it recoverable from the Defendants?
5.2 Was any loss and damage proved by DMA caused by (and otherwise sufficiently proximate to) any breach of the Agreement by the Defendants?
5.3 If the Agreement was renewed as alleged by DMA and if it had not been terminated, would DMA have been entitled to renew the Agreement in 2006, or would DMA have been prevented from further renewal (or from claiming any damages by reference thereto) by reason of:
(a) The restraint of trade doctrine; or(b) further breaches of obligations by DMA?
5.4 Has DMA taken reasonable steps to mitigate any such loss?
6.PIHSIANG'S LOSS AND DAMAGE
6.1 Has Pihsiang suffered loss and damage as set out in the Amended Defence and Counterclaim and, if so, what loss and damage and to what extent is it recoverable from DMA?
6.2 Was any loss proved by Pihsiang caused by (and otherwise sufficiently proximate to) any breach of the Agreement by DMA?
6.3 Has Pihsiang taken reasonable steps to mitigate any such loss?
7. INTEREST
Are DMA and Pihsiang respectively entitled to interest upon any loss and damage which they are entitled to recover and, if so, at what rate and for what period?
i) Morgan Crowe, the Managing Director of DCC Healthcare Ltd, and a director of DMA (following the purchase) and DCC plc.ii) Barry O'Neill, Finance Director of DMA from June 1996 to December 1999, Deputy Managing Director until December 2000 and Managing Director since January 2001.
iii) Jim Flavin, the Chief Executive of DCC plc.
iv) Dan Teeters, the chief executive officer of DCC Shoprider Inc from June 1999 until December 2001, an associated company of DMA carrying on business in the USA.
v) Mark Hermolle, Mobility Director of DMA from February 2001. Mr Hermolle had worked for many years prior to joining DMA for one of DMA's major competitors in the supply of scooters shortly described as "Invacare" and also for a short time at another competitor "Sunrise".
vi) Colman O'Keefe, the Finance Director of DCC Healthcare Ltd between April 1998 and September 2001.
vii) Dorothy Parker, the Business Development Manager of DMA who acted in the role of personal assistant to John Dalton from 1995 until he left DMA at the end of 2000.
Pihsiang
i) Mr (Donald) Wu, the Managing Director.ii) Mrs (Jenny) Wu, his wife, and responsible for finance and administration at Pihsiang. Mrs Wu gave her evidence in Taiwanese with the assistance of an interpreter.
iii) John Pitt, an employee of DMA in 1979 and a director from July 1998 until December 2000. Mr Pitt was one of three former employees of DMA who acquired a company called Roma Medical Aids Limited ("RMA") in about February 2001. RMA was also involved in medical supplies. It, too, was based in the Bridgend area. It came to distribute Pihsiang Scooters and still does. Mr Pitt simply left a letter of resignation from DMA in the offices over the New Year period of 2000/2001.
iv) Simon Dalton, John Dalton's son and employed by DMA as Product Director. Simon Dalton announced his intention to leave DMA in December 2000 and he left in mid-December. He joined Mr Pitt and Mr Harmar Roberts in the acquisition and operation of RMA. Mr Roberts himself did not give oral evidence but did provide a witness statement which was accepted on the agreed and sensible basis that there was nothing to be said for repeating the cross examination of Mr Pitt and Mr Simon Dalton in his case. Mr Roberts' departure from DMA was effected in the same way as Mr Pitt.
v) Su-Chin Yang, a director of and small shareholder in Pihsiang. She gave evidence relating to a Pihsiang Board Meeting held on 30 January 2001. So, too, did Yu-Wen Wu who acted as a representative of another shareholder, China Motor Co. Both gave evidence in Taiwanese with the assistance of an interpreter and by video link from Taiwan.
vi) Egbert de Groot, a director of "Practicomfort" a consumer sales organisation in the Netherlands. In May 2002 Practicomfort was asked by Mr Wu to "take care of the distribution of Shoprider in mainland Europe".
i) Economics. The witnesses were Philip Burns called by Pihsiang and Derek Ridyard called by DMA. Because of the late amendment of Pihsiang's case to raise competition issues it was rightly agreed that Mr Burns should give evidence first as he did. Mr Burns' report is dated 17 September 2003. Mr Ridyard's report is dated 10 October.ii) Scooter Market. The main purpose of this evidence was to establish forecasts of future sales to enable quantum issues to be addressed. The evidence also had some relevance to the competition issues. The experts were Dr Peter Harrop called by DMA and Tim Clay, then a consultant working on behalf of Frost & Sullivan, called by Pihsiang. Dr Harrop prepared reports dated 17 June, 4 July and 10 October. Mr Clay prepared reports dated 17 June and 15 July. I refer to these reports as Harrop 1, 2 and 3 and Clay 1 or 2 as the case may be. Harrop 3 was in response to Mr Burns' report.
iii) Forensic Accountancy. The main purpose of this evidence was to address the quantum of the claim and counterclaim. John Ellison, a partner in KPMG, was called on behalf of DMA. Richard Bolton a partner in PKF was called on behalf of Pihsiang. Mr Ellison prepared reports dated 9 April, 27 June and 11 November. Mr Bolton prepared reports dated 9 April, 18 July and 6 November. I shall refer to these reports as Ellison 1, 2 or 3 and Bolton 1, 2 or 3 as the case may be. Bolton 3 was only produced in the course of the hearing as was Ellison 3 in response. In addition the accountants made two joint statements dated 28 March and 24 October 2003.
"We would wish to be fully satisfied with regard to the effectiveness on a continuing basis of our exclusivity and our protection from parallel importing. In order to achieve this in a satisfactory way it would be necessary for the territory to be the United Kingdom and the rest of the E.U."
"DMA has been trading with Pihsiang for four years …. DMA has enjoyed good success to date in the UK market with Shoprider scooters, although it has suffered from the split distributorship arrangements maintained by Pihsiang. DMA believes that under the exclusive distribution agreement now proposed it will be able to bring greater order to the market and improve its margins. DMA's objective is to achieve the No 1 position in the European scooter market over time."
"We think best endeavours means what the words say: they do not mean second best endeavours …. They do not mean that the limits of reason must be overstepped with regard to the cost of the service; but short of these qualifications the words mean that the Great Central Railway Company must, broadly speaking, leave no stone unturned to develop traffic on the Sheffield District line".
i) That the whole of the last sentence of Clause 10 has to be treated as ineffective, with the consequence that the court is addressing the issues on the basis that the Agreement is, subject to fulfilment of the other provisions of the Clause, to be considered a 10 year Agreement only;ii) That only the offending seven words are to be ignored with the consequence that, again subject to fulfilment of the other provisions, it is renewable every 5 years for the rest of time.
"If parties wish to ask the Court to assist them in restraining those with whom they are dealing from breaking a limited covenant against carrying on a trade they must, in my opinion, themselves fix the limits within which there is no carrying on of the trade, and then they do it at their peril… There is no definite fixed rule as to the limits within which trade can be restrained. That must depend upon the circumstances of each case; and in my opinion it is wrong to make a covenant in this form, and wrong for the Court to enforce it … there are no limits fixed by law which can be regarded as introduced into this covenant. A covenant in this form, indefinite as it is in my opinion, is one which neither a Court of Equity nor a Court of Law ought to enforce. The parties must make up their minds to say what they agree to as regards the limits of time or space within which there is to be no trading."
"…. If it (the covenant) only means that the covenant in restraint of trade is not to be unlimited, but that the limit is to be found by an appeal to the law, then it seems to me that the obvious answer is that that covenant is too vague for us to deal with. I think myself it would have been too vague even if it had remained in the nature of an executory contract to execute a deed in that shape. The parties would still be asking the law to do for them what they had not made up their minds about themselves. In fact they would be asking the law to make a contract instead of making a contract themselves. But on any view it seems to me that this is too vague. It is said that … we are to ask the law what is to be the restraint imposed upon the generality of the covenant. The law is absolutely incapable of answering a question so put."
"I think the object of the contracting parties was to leave the law to make the contract between them. I think that it is the function of the Courts of Law to interpret contracts; to say whether a contract is or is not reasonable, to say whether a contract is or is not void, but it is not the duty of the Courts to make contracts between parties … So, again, if a limit of time be necessary in order to make the contract reasonable, the Court cannot lay down what length of time is requisite. When the parties to the contract have settled all those matters between themselves, then the court can attend to the suggestions of those who say that looking at all the particulars of the contract the contract is or is not unreasonable. I repeat that the substance of the document seems to me to throw upon the Court the making of the contract between parties. For that reason I think it is too vague to be enforced".
1996
1997
Powerchairs.
1998
1999
2000
2001
RENEWAL
"In 2001 we need to increase our production for the European market by 50,000 either through Shoprider units or through private label units. In 2002, production must increase an additional 50,000.
Pihsiang wants to offer DMA the first opportunity to commit to additional units….
To another subject- we have heard a rumor that there is a major management change taking place at DMA. Pihsiang needs to be kept current of all major changes taking place at DMA. We do not want any more situations like the 45% ownership of Merits to take place without prior permission from Pihsiang….
Pihsiang would like to hear back from you within seven days on the above subjects. Pihsiang will increase our volume either through Shoprider units or through private label units, with or without DMA. Pihsiang is giving DMA the first option before we take the next step for the increased volume."
Pihsiang's 30 January Board Meeting
Payment of the $100,000.
"Dear Donald,
Further to our European SHOPRIDER agency agreement of February 1995, I attach a copy of a bank transfer paid yesterday Pihsiang Machinery Manufacturing, in the amount of USD100,000.00, for the renewal period of the next five years.
I look forward to seeing you next week as we discuss our plans to further build on the success of SHOPRIDER with DMA in Europe."
The DMA Presentation in Taiwan.
The Return of the $100,000.
PIHSIANG'S MARCH PROSPECTUS.
i) The demand for scooters and power chairs will continue with stable growth;ii) Due to competition for a manufacturer to survive in the market it must be able to reduce production costs and upgrade quality;
iii) DMA was the major customer of Pihsiang in the years 1997 to 1999 with increasing sales but a declining percentage of the total sales worldwide by Pihsiang;
iv) The Agreement was referred to as a major contract and stated to be for the "exclusive agency in Europe with a term of 6 February 1997 to 6 February 2002";
v) The relationship with DMA was referred to in Section R of "Special Disclosures". It was there stated that:
"The greatest demand of the market for medical scooters falls in Europe, which covers 60% of the world demand. Thus the Company was focused in Europe from the very beginning …. Due to the fact that Europe is a multi-linguistic and multi-cultural region, Pihsiang's main marketing strategy has long been searching a qualified distributor to be responsible for the promotion of products, preparation of brochures and provision of post-sales services. This is also the main reason why the Company could successfully gain access to the market. Early times, Pihsiang had located several different distributors in Europe and in USA but due to the inconsistency of marketing strategies and the mutual competition, the end result is not beneficial to the opening of distribution channels. Pihsiang therefore withdrew all the authorization in 1997 and exclusive designated the best performer, DMA, as its exclusive distributor in Europe. Judging from averaged growth rate of 15% in Europe for the past three years, it is obvious this marketing strategy works."vi) Section R also stated that "within the distributorship agreements, the minimum sales quantity is guaranteed and failure of which could lead to Pihsiang's termination of the distributorship agreements. As Pihsiang's products are world number one and highly recognised by the users; also in the past eight … years DMA … gained long-term and steadily growth profits, thus their relationship with Pihsiang will not easily come to an end".
SUBSEQUENT EVENTS.
"In order to have the biggest share in your market you should recalculate your profit margin to 3%, 5%, 10% etc. It is imperative that you reach the growing progress speed of (Pihsiang) as we are a public company now. Unless you can achieve the target we will be forced to take further action so as to increase the sales in your territory."
2002
2003.
MITIGATION
THE AMENDED DEFENCE.
THE HEARING.
"all agreements between undertakings…which may affect trade between Member States and which have as their object or effect the prevention, restriction or distortion of competition within the common market, and in particular those which:
(a) directly or indirectly fix purchase or selling prices or any other trading conditions;
(b) limit or control production, markets, technical development, or investment;
(c) share markets or sources of supply;
(d) apply dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage;
(e) make the conclusion of contracts subject to the acceptance by other parties of supplementary obligations which, by their very nature or according to commercial usage, have no connection with the subject of such contracts."
"Any agreements or decisions prohibited pursuant to this Article shall be automatically void".
"contributes to improving the production or distribution of goods or to promoting technical or economic progress, while allowing consumers a fair share of the resulting benefit, and which does not;
(a) impose on the undertakings concerned restrictions which are not indispensable to the attainment of these objectives;
(b) afford such undertakings the possibility of eliminating competition in respect of a substantial part of the products in question."
Block Exemption: The Vertical Agreements Regulation:
"1. Pursuant of Article 81 (3) of the Treaty and subject to the provisions of this Regulation it is hereby declared that Article 81(1) shall not apply to agreements or concerted practices entered into between two or more undertakings each of which operates, for the purposes of the agreement, at a different level of the production or distribution chain, and relating to the conditions under which the parties may purchase, sell or resell certain goods or services ("vertical agreements")."
"any direct or indirect obligation causing the seller to sell the goods or services specified in the agreement only to one buyer inside the Community for the purposes of a specific use or for resale."
"In the case of vertical agreements containing exclusive supply obligations, the exemption provided for in Article 2 shall apply on condition that the market share held by the buyer does not exceed 30% of the relevant market on which it purchases the contract goods or services"
"The exemption provided for in Article 2 shall not apply to any of the following obligations contained in vertical agreements :
(a) any direct or indirect non-compete obligation, the duration of which is indefinite or exceeds five years. A non-compete obligation which is tacitly renewable beyond a period of five years is to be deemed to have been concluded for an indefinite duration."
Individual Exemption.
(1) ECONOMISTS
i) Clause 3 of the Agreement, obliging DMA to source scooters only from Pihsiang, raised a potential concern that the market would be foreclosed to other manufacturers. The degree of concern would depend on the size of the tied market share and the term of the agreement.ii) Clause 4 of the Agreement, obliging Pihsiang only to supply DMA, raised potential concerns that the market would be foreclosed to competing distributors and that intra-brand competition was eliminated. The degree of concern would again depend on the size of DMA's market share and the term of the agreement and the strength or otherwise of inter-brand competition.
iii) Clause 10 was of obvious importance in the light of Clauses 3 and 4: "to the extent that a distortionary effect exists, or could exist in the future, a long-lived contract would have the effect of allowing such a situation to persist indefinitely".
i) Could lead to upstream manufacturers being foreclosed from the market;ii) Could lead to downstream distributors being foreclosed from the market because they were unable to gain access to worthwhile products to sell; and
iii) Eliminated intra brand competition where inter-brand competition might be weak.
i) Vertical agreements generally provide efficiency gains to the mutual benefit of producer and consumers;ii) They do not generally give rise to competition concerns in the absence of significant market power hence the Vertical Agreements Regulation(Block Exemption) and Individual Exemption;
iii) Article 3.2 of the Vertical Agreements Regulation requires the focus to be on the level of the market appropriate to the agreement being examined, in this case the upstream market between manufacturer and distributor and not the retail market. Mr Burns approach to the geographic market was therefore "fundamentally flawed".
iv) The market for the purchase of scooters from manufacturers by "top-tier" distributors is and was at least European if not global as all parties are active throughout Europe. The major distributors (whether vertically integrated or not) operated and sold on a pan-European scale. The evidence was that manufacturers charged distributors the same price regardless of where in Europe the products were sold. So too the same or substantially the same products were sold throughout Europe.
v) The evidence did not permit him to express a definite conclusion on whether the relevant market should include power chairs albeit he said Mr Burns conclusions were not justified. The test to be applied was whether a scooter market monopolist would lose enough sales to power chairs if he sought to increase scooter prices as to lose the benefit of the increased price. Included or not makes no difference to Mr Ridyard's conclusions.
vi) DMA had, on the evidence of Dr Harrop and Mr Clay, less than 30% of the European market (with or without power chairs) and that would have been likely to remain the case had the Agreement been renewed.
vii) The Agreement produced competitive benefits as it made it commercially attractive for DMA to invest in marketing and promoting the Shoprider brand, without the risk of a third party or Pihsiang itself appropriating the benefit of the investment, thereby improving distribution and increasing inter-brand competition as recognised by Pihsiang in the March 2001 Prospectus.
viii) Shoprider's low share of the market virtually ruled out the risk of anti-competitive effects. No manufacturers or distributors had been foreclosed from the market. The number of manufacturers had increased dramatically. New entrants had succeeded. Inter-brand competition was strong and effective and the Agreement enhanced Shoprider's ability to compete in that market.
(2) SCOOTER MARKET
i) Global for sales by manufacturers to distributors; the largest source of supply is Taiwan;ii) European for "master distributors" buying and selling; DMA's main competitors Pride, Invacare and Electric Mobility sell on a European or global basis.
iii) European for purchases by consumers from dealers; the product does not differ much from one country to the next and Dr Harrop referred to mail order and cross-border purchases, (albeit it emerged that there was no real evidence of such purchases).
(3) FORENSIC ACCOUNTANTS
i) Acknowledged he had not adequately covered "commercial risk" in his first report and sought to do so by increasing the discount rate from 6.9% to 15%;ii) Despite that, and seeking to apply Mr Clay's figures, increased his estimate of the loss albeit by fairly modest amounts (see the summary at paragraph 6.20); and
iii) Supported a counterclaim in much the same amount as in his first report taking Pihsiang's gross profit margin at 40%
i) Revised his analysis of DMA's overheads and historic profit margins in the years 1997 to 2001 to show an increased range between 19.2% to 22.4% or, on the figures I find to be more accurate, 19.7% to 22.2%;ii) Nonetheless concluded margins were falling and would continue to do so ("margin squeeze") with the fall being borne 2:1 Pihsiang/DMA because of the ratio of their historic profit margins and assuming no change in volume or Pihsiang's manufacturing cost or in dealer margins;
iii) Produced claim figures on the basis of Mr Clay's reports which were not much different from Bolton 1 and 2 and which on the basis of Dr Harrop's reports were much reduced. The figures are set out in Figure 2 to Ellison 3.
iv) Revised the amount of the counterclaim to exclude power chairs and UK sales, producing a claim on the figures for sales taken from Mr Wu's witness statement of only £158,000 with interest of £37,000.
i) Mr Bolton's opinion on margin squeeze relied on information which had been available at the time of Bolton 2. It of course had the effect that whilst his figures for DMA's historic margin had to be revised substantially upwards the future margin was substantially reduced (to about 8%) for his revised loss calculations;ii) Mr Bolton himself accepted in cross-examination he had in any event wrongly ignored the prospect of the development of a cheaper product such as the microscooter and that some of any lost margin would be borne by dealers;
iii) The evidence is clear for historic sales that despite falling prices both Pihsiang and DMA maintained their margins (40% and 20% respectively);
iv) Annual sales tripled over the period from 1996 to 2002: both Pihsiang (in the prospectuses) and DMA (in their strategy documents) were predicting this would continue.
v) There is nothing inherently surprising about maintaining percentage margins when average prices fall albeit the amount of actual return per unit is of course reduced (20% of £800 not £1000); indeed microscooters were cheaper which itself would account for falls in average prices;
vi) Mr Ellison had examined DMA's audited financial statements ("a reality check") which supported the fact that the company (in contrast to DCC) had suffered a fall in operating profit in 2002 of some £0.9m and in 2003 of £4.4m by comparison to the year 2001 (the last unaffected year before the dispute). Yet Mr Bolton's latest figures showed a gain for DMA in 2002 as a result of the termination of the Agreement in part because DMA's actual sales and margins were higher than the forecasts deduced by Mr Bolton.
vii) Mr Ellison, in Figure 4, showed how Mr Bolton's margin figures in Bolton 3 were still understated but when adjusted were close to his own and did not support a falling trend.
viii) Mr Ellison said of the counterclaim "given that in every year of the Agreement DMA's sales in Europe (excluding the UK) not only grew but grew faster than the market according to … Mr Clay, whose views he (i.e. Mr Bolton) prefers when dealing with DMA's claim, I do not presently see how there is any quantum of counterclaim to be calculated". The figures are shown in bar chart form in Ellison 3. They show, on Mr Clay's estimates of market size, DMA's market share increasing in each year in the period 1996 to 2000 and rising from 3.9% to 15.6% between the beginning and end of the period. Based on Dr Harrop's estimates of market size the figures also show a consistent increase albeit at a slower rate: paragraph 189.
Period To | Amount Scooters | Amount Scooters/Chairs | Including Mitigation Costs | Including Mitigation Costs |
Merits | KYMCO | KYMCO | KYMCO | KYMCO |
05/02/06 | 10.2m | 11.0m | 0.6m | 0.6m |
05/02/11 | 20.4m | 22.2m | 0.6m | 0.6m |
05/02/16 | 27.5m | 30.0m | 0.6m | 0.6m |
i) I find Mr Ellison's forecasts of future growth rates of sales had the Agreement continued far the most persuasive taking account as they do of historic trends and the forecasts of both Pihsiang and DMA.ii) It is now virtually common ground that DMA's historic margins were not falling and were around 21-23% before termination.
iii) I reject totally Mr Bolton's "margin squeeze" approach to DMA's future margins. There is no justification for it in any contemporaneous material. I accept Mr Ellison's approach that the probability is that margins would have remained at 23% for sales to third parties and 5% for sales to Casacare.
iv) The approach of Mr Ellison to overheads is now accepted by Mr Bolton.
v) A discount rate of 10% is appropriate for at least the periods to 5 February 2016.
i) The Agreement is an international, wholesale exclusive distribution agreement of a well recognised commercial type in which the impugned obligations are those of a Taiwanese manufacturing company;ii) The restraints are in any event reasonable and enforceable, or if and insofar as not they are severable.
iii) If, as DMA submits, Community competition law allows or approves the Agreement that conclusion cannot be undermined by a contradictory or incompatible national law which seeks to address the same concerns.
Does the doctrine apply?
Are the restraints reasonable?
Severance
"OBJECT"
"52. A finding of an abuse requires, first, a combination of objective circumstances in which, despite formal observance of the conditions laid down by the Community rules, the purpose of those rules has not been achieved.
53. It requires, second, a subjective element consisting in the intention to obtain an advantage from the Community rules by creating artificially the conditions laid down for obtaining it …
54. It is for the national court to establish the existence of those two elements, evidence of which must be adduced in accordance with the rules of national law."
"EFFECT"
"It is natural … to tend to look at what in fact happened under the agreement; but the question of the validity of a contract in restraint of trade has to be determined at the date at which the agreement was entered into and has to be determined in the light of what may happen under the agreement, although what may happen may be and always is different in some respects from what did happen. A covenant of this kind is invalid ab initio or valid ab initio. There cannot be a moment from which it passes from the class of invalid into that of valid covenants."
ARTICLE 81(3) THE VERTICAL AGREEMENTS REGULATION
ARTICLE 81(3): INDIVIDUAL EXEMPTION
"4 … it follows that in principle the national cartel authorities may take proceedings also with regard to situations likely to be the subject of a decision by the Commission. However, if the ultimate general aim of the Treaty is to be respected, this parallel application of the national system can only be allowed in so far as it does not prejudice the uniform application throughout the Common Market of the Community rules on cartels and the full effect of the measures adopted in implementation of those rules.
5. Any other solution would be incompatible with the objectives of the Treaty and the character of its rules on competition. Article 85 of the EEC Treaty applies to all the undertakings in the Community whose conduct it governs either by prohibitions or by means of exemptions, granted – subject to conditions which it specifies- in favour of agreements which contribute to improving the production or distribution of goods or to promoting technical or economic progress. While the Treaty's primary object is to eliminate by this means the obstacles to the free movement of goods within the common market and to confirm and safeguard the unity of that market, it also permits the Community authorities to carry out certain positive, though indirect, action with a view to promoting a harmonious development of economic activities within the whole Community, in accordance with Article 2 of the Treaty ….
6. The EEC treaty has established its own system of law, integrated into the legal systems of the Member States, and which must be applied by their courts. It would be contrary to the nature of such a system to allow Member States to introduce or retain measures capable of prejudicing the practical effectiveness of the Treaty. The binding force of the Treaty and of measures taken in application of it must not differ from one State to another as a result of internal measures, lest the functioning of the community system should be impeded and the achievement of the aims of the Treaty placed in peril. Consequently, conflicts between the rules of the Community and national rules in the matter of the law on cartels must be resolved by applying the principle that Community law takes precedence.
7. It follows from the foregoing that should it prove that a decision of a national authority regarding an agreement would be incompatible with a decision adopted by the Commission at the culmination of the procedure initiated by it, the national authority is required to take proper account of the effects of the latter decision."
"In the present case it need only be noted that any assessment of compatibility with Article 85(1) would be the subject of the judgment of the Court and, as such, in my view, could not be called into question by the national court or by the competent national authorities. In other words, should the Court come to the conclusion that the conduct here in point, whilst it is liable to have an adverse effect on trade between Member States, does not constitute a threat to competition for the purposes of Article 85(1), it necessarily follows that such an assessment would have the same effect as an exemption, with the result that the national court would not, for the same reasons as those I have already set out with respect to exempted agreements, be able to prohibit the conduct in question.
59. Such an interpretation is fully in accordance with the considerations underlying the judgment in Walt Wilhelm, frequently cited above. It would be inimical to the full effectiveness of Community competition law to accept that a national decision may conflict with and prevail over a judgment of this Court finding that the agreement in point does not fall within the prohibition under Article 85(1) because it does not constitute a restriction of competition.
In the result, whenever a particular case does not fall within Article 85(1) because there is no adverse effect on trade between Member States, the competent national authorities may well hold the agreement point to be anti-competitive in view of the harmful effect it has on the domestic market. Conversely a binding finding of the Commission, or a fortiori, a judgment of the Court, to the effect that the agreement does not adversely affect competition, precludes, in my view, its being penalised at the national level. In such a case, in my opinion, the requirements for asserting the primacy of Community law are satisfied."
"1. Where … national courts apply national competition law to agreements, decisions by associations of undertakings or concerted practices within the meaning of Article 81(1) of the Treaty which may affect trade between Member States within the meaning of that provision, they shall also apply Article 81 of the Treaty to such agreements, decisions or concerted practices ….
2. The application of national competition law may not lead to the prohibition of agreements, decisions by associations of undertakings or concerted practices which may affect trade between Member States but which do not restrict competition within the meaning of Article 81(1) of the Treaty, or which fulfil the conditions of Article 81(3) of the Treaty, or which are covered by a Regulation for the application of Article 81(3) of the Treaty ….
3. Without prejudice to general principles and other provisions of Community law, paragraphs 1 and 2 do not apply when the competition authorities and the Courts of the Member States apply national merger control laws nor do they preclude the application of provisions of national law that predominantly pursue an objective different from that pursued by Articles 81 and 82 of the Treaty."
1. THE AGREEMENT(1) PARTIES
1.1. Mr and Mrs Wu were both parties to the Agreement exactly as recorded in its terms. No representations to the contrary were made by anyone on behalf of DMA and both Mr and Mrs Wu fully understood what it was both they and Pihsiang were signing: see in particular paragraph 41.(2) CONSTRUCTION
I have set out my judgment on the questions of construction which I think to be material in paragraphs 54 to 82.
1.2. The prerequisites to renewal by DMA under Clause 10 were:(i) to endeavour to increase unit sales year on year;(ii) to have discharged its obligations under the agreement; and
(iii) to maintain a sales level of not less than 5000 units per annum.
1.3. "Discharged its obligations" does not merit further definition. It raises a question to be answered as a matter of ordinary language in the light of the facts at the time of renewal.
1.4. The only obligations in Clause 11 which are relied upon by Pihsiang are 11(ii) and 11(iv). The obligation in 11(ii) (to keep Pihsiang informed of the identity of sub-distributors) could have been material and could have resulted in or contributed to a failure by DMA to discharge its obligations if it were persistent and such as to be likely to damage Pihsiang. The obligation in 11(v) to procure registration of the Shoprider brand in those markets in which DMA believed that to be necessary could result in or contribute to a failure by DMA to discharge its obligations depending on the circumstances including the gravity of any consequences of such a failure.
(3) SCOPE/VARIATION
1.5/6. I do not think the Agreement as a matter of construction concerned power chairs: paragraph 54. Nor do I think the Agreement was "varied by conduct" to achieve such a result nor that Pihsiang is estopped from denying that it applied to power chairs. I accept that power chairs were in fact supplied by Pihsiang to DMA in the same manner and on the same commercial terms as scooters. But when the question of exclusivity arose expressly it was, to put it at its best for DMA, "ducked": paragraph 88. I do not think DMA can establish in those circumstances that the subsequent course of dealing was referable to an acceptance or representation by Pihsiang that the exclusivity provisions of the Agreement were applicable. DMA knew Pihsiang required to be paid for that.(4) VALIDITY.
(a) Restraint of Trade
1.7. Was the Agreement when made one to which the restraint of trade doctrine applied?No, if, as I think, it was a ten-year Agreement. But, yes, if it was renewable without limit of time: paragraphs 223-4.
1.8. If so, has DMA established that the terms of the Agreement were reasonable as between the parties?
No, if the Agreement was renewable without limit of time. But yes if it was (contrary to my judgment) subject to the doctrine but a ten-year Agreement: paragraph 226.
1.9(a). Severance is not available to DMA to validate the Agreement if it requires to be validated: paragraphs 227-9.
1.9(b). To the extent I have found the Agreement would otherwise infringe the restraint of trade doctrine the court is precluded by Community law from so concluding: paragraphs 258-266.
(b) Article 81
1.10(a) The Agreement did not have as its "object" the prevention, restriction or distortion of competition: paragraphs 232-236.1.10(b) The Agreement did not have as its "effect" the prevention, restriction or distortion of competition: paragraphs 237-242.
The Agreement did not fall within Article 81(1) nor do I conclude that it probably would have done so at any material time.
1.11 These questions do not arise in view of my answers at 1.10. If they did:
i) The Vertical Agreements Regulation did not apply to exempt the Agreement by reason of Article 5(a) of the Regulation and Clause 10 of the Agreement: paragraphs 248-249.ii) The relevant product market is the market for scooters and power chairs. The relevant geographic market is European: paragraph 197.iii) DMA's share of the relevant market was and would probably have remained under 30%: paragraph 180(vi).iv) The 1983/83 Regulation has no relevance to the issues: paragraphs 254-7.1.12 The Agreement would not have benefited from an individual exemption or been judged to fulfil the conditions laid down in Article 81(3): paragraphs 251-2.
1.13 No submissions have been made by DMA which would justify the court in severing any of the provisions of the Agreement such as would save the Agreement as severed from being void or unenforceable if it was or had become such: paragraph 249.
2. PERFORMANCE OF THE AGREEMENT
2.1. DMA had discharged its obligations under the Agreement at the time of renewal.Clause 3. DMA increased sales in continental Europe in every one of the five years of the initial term of the Agreement: paragraph 189. DMA also, and substantially, increased its market share in each year: paragraph 211(viii). It follows that DMA did better than most if not all of the competition in a strongly competitive market. That as it seems to me is a quite sufficient test by which to assess the performance of a best endeavours clause. I would add that if Pihsiang had seriously questioned DMA's sales performance in Europe Mr Wu would have made a great deal more of it than he did in particular at the time of renewal. On the few occasions when he did question it he received a sharp response which on the figures was fully justified.
Mr Mill criticised DMA's failure to appoint distributors across Europe. But the main markets were served by Practicomfort and latterly Casacare. Practicomfort itself made cross-border sales to 10 countries according to Mr de Groot. DMA attended international trade shows. There is no evidence to suggest there were other worthwhile markets or that any other company succeeded in exploiting them when DMA did not. The very fact that the largest counterclaim Pihsiang and Mr Bolton can even seek to justify on the basis of any reliable figures is a capital sum of £158,000 over the full five-year term of the Agreement itself demonstrates the insignificance in context of what is alleged. The figures for sales in Belgium, France Italy and Norway used in Pihsiang's closing submissions (paragraph 303) are misleading. They are founded on the wrong (as I have found) sales figures provided by Mr Wu. If the correct sales figures (in Mr Wu's first witness statement) for the year ending 31 January 1996 are used the result is a very different picture even ignoring the fact that in later years Practicomfort made sales to at least some if not all of the countries shown and they are not included in the figures. Pihsiang also relied on criticisms made by Simon Dalton and Mr de Groot of DMA's European marketing efforts but they were in my judgment characterised more by interested exaggeration than substance. The figures are there to be seen. So, too, is the evidence of DMA's persistent search for suitable acquisitions in mainland Europe. The fact that in the event only Casacare was acquired is not evidence of a breach of a "best endeavours" clause in the language of Clause 3:see paragraph 59. The references to DMA's performance under the Agreement in Pihsiang's March 2001 Prospectus also speak for themselves.
Clause 11(ii). Mr Wu made one written request for information about DMA's sub-distributors assuming his reference to "dealers" can fairly be so described (paragraphs 96 and 97). Mr Wu knew, of course, about Practicomfort and Casacare. He did not pursue the request. No loss is even claimed to have been suffered as a consequence of any failure to supply such information. In no ordinary use of the words can this amount to a failure by DMA to discharge its obligations in the context of Clause 10 of the Agreement.
Clause 11(v). I do not think it is permissible for Pihsiang even to advance this case. It was not raised during the currency of the Agreement. It is not pleaded. It is not referred to in any of Pihsiang's witness statements. The court knows nothing about the circumstances in Norway which is the one country in respect of which a failure was suggested to Mr O'Neill in cross-examination. No loss is even alleged.
2.2. There were no relevant breaches of the Agreement by DMA and none such as to deprive it of the right to renew under Clause 10.
3. RENEWAL
The short point is that DMA was entitled to renew the Agreement under Clause 10 and duly did so. DMA had discharged its obligations under the Agreement and had maintained an annual sales level of not less than 5000 units. DMA also duly paid the $100,000 and Pihsiang duly received both the payment and the fax dated 3 February.
If it had been material I would have rejected DMA's alternative case that the Agreement was renewed by agreement at the presentation on 7/8 February 2001 or by words and conduct thereafter. Essentially DMA believed it had a contractual right to renew. It was right. That is what DMA relied upon as Mr Crowe and Mr O'Neill readily agreed. It did not rely on anything Pihsiang said or did save as confirmation of that right and its exercise. No doubt that was a comfort when dealing with Mr Wu but no more; Pihsiang's subsequent conduct is of course of evidential weight when considering the substance of Pihsiang's complaints about breaches of the Agreement at 6 February 2001 but that in my judgment is as far as it goes and, on my findings, as far as DMA needs it to go.
As for the specific issues:
3.1. There were no relevant breaches.3.2. DMA was entitled to renew the Agreement on 6 February 2001 and did so.
4 BREACH/REPUDIATION
The Agreement did not terminate on 6 February 2001. It was renewed for a further 5 years. It was repudiated by Pihsiang. The repudiation was validly accepted by DMA by their solicitors' letter dated 26 April 2002: paragraph 145.
5 DMA'S LOSS AND DAMAGE
The key evidence on the amounts recoverable (if they are) by DMA on the claim, for the reasons I have sought to express when summarising the expert evidence, is the evidence of Mr Ellison. His final figures (as I understand them to be) are set out in paragraph 213. The parties are in a position to adjust the figures to reflect my findings should that be necessary (for example as regards the Kymco costs of mitigation) and because of the developing nature of the evidence and the number of imponderables I think it better to leave the parties to see if they can agree the final figures or isolate points of difference rather than myself adopting any particular figure before that final check has been made.
As I find that on its proper construction the Agreement provided only for one renewal ending on 5 February 2006 and that the claim is to be limited to scooters the base figure for the value of the claim is the figure of £10.2m in paragraph 213.
Mr Auld did submit that as a matter of probability had the Agreement continued Pihsiang would also have continued to supply power chairs on an exclusive basis to DMA as it had done before. I can see the force of that. But in my judgment Mr Wu was quite capable of acting apparently irrationally in immediate commercial terms either if he was annoyed or if he saw some chance of thereby achieving a commercial compromise to Pihsiang's advantage. Indeed I think Mr Wu had resolved to break the Agreement in any event and take what consequences might follow from that.
In the event that it be decided that I am wrong in my conclusion and the claim extends to subsequent five-year renewals whilst again I accept Mr Ellison's evidence as the best evidence of the financial outcome over these extended periods, assuming unhindered renewal of the Agreement, in my judgment the discount factor (even if increased every five years) and an assumption of no further growth after 2011 do not sufficiently address all the practical and commercial risks which could have arisen looking so far into the future. In general terms I agree with Mr Mill that I have to assess the chances of the Agreement continuing and earning DMA the sums Mr Ellison calculates. That is at best for DMA what it has lost on this hypothesis. The outcome is speculative. The uncertainties are legion. To state some of them:
(i) Mr Wu (now aged 57) might retire and without him Pihsiang might lose its way in product development in a competitive market;ii) DMA's venture with Kymco or another manufacturer might be as successful in time as any success it would have achieved with Shoprider;
iii) Mr Wu might have continued to make life difficult for DMA through pricing, selling power chairs to other distributors, or in other ways;
iv) DMA might have failed to discharge its obligations under the Agreement;
v) Other manufacturers, particularly in mainland China, might enter the market with lower costs;
vi) DMA itself might have found renewal to be no longer of commercial interest.
In my judgment these uncertainties are such and sufficiently real that I do not think it is possible to conclude that DMA suffered any measurable loss referable to a right to renew the Agreement beyond 5 February 2016 and only a reducing chance of such discounted loss between 5 February 2006 and 2011 and 2011 and 2016.
There can be no pretence at any scientific or even satisfying calculation but doing the best I can I think a fair reflection of these matters would be to assess DMA's loss at 50% of Mr Ellison's figure (£20.4m less 10.2m) for the period from 5 February 2006 to 2011 and 25% of his figure (£27.5m less 20.4m) for the period from 5 February 2011 to 2016 with the figures themselves adjusted if they need to be to reflect my other findings.
6 PIHSIANG'S LOSS AND DAMAGE
This issue does not arise on my finding that DMA was not in breach of Clause 3 of the Agreement. In any event I consider the now insignificant loss claimed not to have been established. I agree with Mr Ellison: there is no analytical basis on which any loss could properly be or has been shown.
7 INTEREST
Insofar as interest is claimable it should be calculated at the rate of 1% over base rate for the time being.
i) It would, but for Community law, be unenforceable by reason of the common law doctrine of restraint of trade ;ii) It would not infringe Community law but only by reason of the application of Article 81(1) itself and not because it was or would have been exempted either by a block or individual exemption;
iii) Community law would apply so as to nullify the effect of the common law resulting in the Agreement being valid and enforceable.