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Reflex Invest/Storage Tech [1994] IECA 329 (19th May, 1994)
COMPETITION
AUTHORITY
Notification
No. CA/750/92E - Reflex Investments plc/Storage Technology Ltd.
Decision
No. 329
Price £0.40
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incl. postage
Competition
Authority Decision of 19 May 1994 relating to a proceeding under Section 4 of
the Competition Act, 1991.
Notification
No. CA/750/92E - Reflex Investments plc/Storage Technology Ltd.
Decision
No. 329
Introduction
1. An
exclusive distribution agreement between Reflex Investments plc and Storage
Technology Ltd was notified by Reflex to the Competition Authority on 30
September 1992. The notification requested a certificate or, in the event of
refusal by the Authority to issue a certificate, a licence.
2. The
Authority issued a Statement of Objections to the parties concerned in respect
of the notified agreement on 25 March 1994. No response was received from
either of the parties.
The
Facts
(a) The
subject of the notification.
3. The
notification relates to an agreement dated 4 April 1991 between Reflex and
Storage Technology whereby Reflex was appointed exclusive distributor in the
State of certain computer products.
(b) The
parties involved.
4. Reflex
is an Irish-registered company which distributed certain STC computer products
and is engaged in the sale and lease of other computer systems and the
provision of related technical advice. Storage Technology is a UK company
engaged in the sale and maintenance of computer equipment which is manufactured
in the US by Storage Technology Corporation(STC).
(c) The
arrangements.
5. The
notification relates to an exclusive distribution agreement dated 4 April 1991.
Reflex was appointed sole and exclusive dealer of the products in the State
(and in Northern Ireland). The distributor was not to deal in competing goods,
except where necessary to supply competing IBM goods in preference to the
supplier's products. The distributor was not to seek end-users, or to supply or
install the products, or to establish any branch or depot, or enter into third
party maintenance agreements, outside the territory. Minimum purchase
requirements were specified. The distributor was obliged to promote sales,
engage in advertising, provide maintenance staff and undertake maintenance, to
keep records, and was to sell under trademarks. The distributor was not to sell
other products without permission, and was to sell the products as principal,
not as agent. The supplier agreed to safeguard the distributor's rights,
including preventing the infringement of those rights by other distributors and
agents of the supplier. The distributor was to accept the supplier's orders for
the products for onward sale to end users, and the supplier was entitled to
accept or reject each order. The price payable by the distributor was in
Schedule 1 of the agreement, and an invoice in respect of products sold was to
be delivered to the distributor at the time the products were delivered. The
distributor was to pay the supplier a percentage of its then current list
maintenance price each month for each machine installed. In Schedule 2, it was
specified that the distributor should pay the supplier 50% of the maintenance
price each month. The agreement was deemed to take effect from 7 April 1991,
for an initial period of three years, and thereafter from year to year, subject
to six months' notice. By letter of 7 February 1994, Reflex informed the
Authority that the agreement had been terminated on or about 31 May 1993.
Assessment.
(a) Section
4(1).
6.
Section
4(1) of the
Competition Act states that "all agreements between undertakings,
decisions by associations of undertakings and concerted practices which have as
their object or effect the prevention, restriction or distortion of competition
in trade in any goods or services in the State or in any part of the State are
prohibited and void."
(b) The
undertakings and the agreement.
7.
Section
3(1) of the
Competition Act defines an undertaking as "a person being an
individual, a body corporate or an unincorporated body of persons engaged for
gain in the production, supply or distribution of goods or the provision of a
service." Reflex is engaged in the distribution of goods for gain, and Storage
Technology is engaged in the sale and maintenance of goods for gain, and they
are therefore undertakings within the meaning of
the Act. The arrangement was
an agreement between undertakings.
(c) Applicability
of Section 4(1).
8. The
Authority considers that an exclusive distribution agreement such as that
between Reflex and Storage Technology offends against
Section 4(1) of
the Act,
for the reasons stated in its category licence for exclusive distribution
agreements (Decision No. 144 of 5 November 1993, para. 14).
(d) Applicability
of Section 4(2).
9. Under
Section 4(2), the Competition Authority may grant a licence in the case of any
agreement or category of agreements which offends against
Section 4(1) but
which, "having regard to all relevant market conditions, contributes to
improving the production of goods or provision of services or to promoting
technical or economic progress, while allowing consumers a fair share of the
resulting benefit and which does not -
(i) impose
on the undertakings concerned terms which are not indispensable to the
attainment of those objectives;
(ii) afford
undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question."
10.
Section
7(3) of
the Act provides that no licence or certificate may be granted until an
agreement has been notified. It goes on to provide that "any such licence may
in the case of an agreement, decision or concerted practice to which subsection
(1) applies be made retrospective to the date of notification under that
subsection."
Section 7(1) provides for the notification of agreements which
come into existence after the commencement of
Section 4(1), i.e. after 1
October 1991. The present arrangement was in existence prior to that date and
was notified under
Section 7(2). The notified agreement expired on or about 31
May 1993. Consequently a licence cannot be made retrospective in this case even
if the conditions for the grant of a licence were satisfied. In this instance
it appears to the Authority that:
(a) the
supplier agreeing to safeguard the distributor's rights conferred absolute
territorial protection on the distributor;
(b) the
distributor accepting the supplier's orders, and the supplier being entitled to
accept or reject orders, limited the freedom of the distributor to choose his
own customers; and
(c) the
delivery of the invoice to the distributor, and payment of 50% of the list
maintenance price restricted the freedom of the distributor to set his own
prices.
These
restrictions would not have satisfied the requirements of
the
category licence for exclusive distribution agreements nor would they have
satisfied the conditions of
Section 4(2).
The
Decision.
11. In
the opinion of the Authority, the exclusive distribution agreement between
Reflex Investments plc and Storage Technology Ltd (notification no. CA/750
/92E) notified on 30 September 1992, under
Section 7(2) of the
Competition Act,
constituted an agreement between undertakings. It considers that the agreement
offended against
Section 4(1) of the
Competition Act and therefore it refuses
to issue a certificate. The agreement expired on or about 31 May 1993. The
Authority is not empowered to grant a licence with retrospective effect in the
case of an agreement notified under
Section 7(2). In any case the limitation
on the freedom of the distributor to set its own resale prices and the other
limitations in the agreement would have precluded the Authority from granting a
licence as these would not have satisfied the conditions of
Section 4(2) of the
Competition Act. Accordingly, the Authority refuses to grant a licence in
respect of the notified agreement.
For
the Competition Authority
Patrick
M. Lyons
Chairman.
19
May 1994
© 1994 Irish Competition Authority
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