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Dublin Institute of Technology / Joint Purchasing Agreement. [1998] IECA 510 (17th June, 1998)
Competition
Authority Decision of 17 June, 1998, relating to a proceeding under Section 4
of the Competition Act, 1991.
Notification
No. CA/3/98 - Dublin Institute of Technology / Joint Purchasing Agreement.
Decision
No. 510
INTRODUCTION
1. Dublin
Institute of Technology, acting on behalf of an association of 14 third-level
educational institutions, notified joint purchasing arrangements and a draft
Agreement for the development and supply of computer software on 30 January
1998, with a request for a certificate under
Section 4(4) of the
Competition
Act, 1991 or, in the event of a refusal by the Authority to issue a
certificate, a licence under
Section 4(2).
THE
FACTS
(a)
Subject of the Notification
2. The
notified agreement relates to the joint purchasing of software and services for
Management Information Systems by fourteen third-level institutions. The
Department of Education and Science has made available £5.9 million to
upgrade college software on a common basis in the participating institutions.
These institutions have established an ad-hoc association to negotiate joint
terms for the purchase of Information Technology (IT) software on their behalf
and have delegated one of their number, the Dublin Institute of Technology, to
manage the contract award process. The contract has been advertised in the
Official Journal of the European Union. The closing date for receipt of tenders
was 19 December 1997. The award process is intended to result in common terms
being determined with suppliers/service providers covering matters such as
price and performance characteristics for a range of nine packages. It is
envisaged that, once the contract award process has been completed, a
“Master Contract” will be entered into on common terms by all of
the institutions and all of the suppliers/service providers. The terms of the
Master Agreement have not yet been finalised as they will emerge from the
contract award process.
(b)
The Parties
3. The
parties to the joint purchasing agreement are the following third-level
educational institutions:
i. RTC
Athlone
ii. RTC
Carlow
iii. RTC
Cork
iv. Dublin
Institute of Technology
v. RTC
Dundalk
vi. RTC
Dun Laoghaire
vii. RTC
Galway
viii. RTC
Letterkenny
ix. RTC
Limerick
x. RTC
Sligo
xi. RTC
Tallaght
xii. Tipperary
Rural and Business Development Institute
xiii. RTC
Tralee
xiv. Waterford
Institute of Technology.
The
ad-hoc association mentioned in paragraph 2 above has no separate legal
personality or existence and there is no written Association Agreement.
(c)
The Products and the Market
4. The
relevant product/service market is that for business and administrative
software and software services. This is a very large market. It is also a
global market, since software products such as Microsoft Windows or Lotus Notes
are developed for global application and require only slight modification or
“localisation” (for example, language translation) in order to be
saleable in local markets. Services may be provided either locally or from a
centralised support centre serving a number of countries. The Authority
therefore considers that the geographical market is at least the State.
5. The
major providers/suppliers of such software internationally include major
multinational companies such as Microsoft, Lotus, Corel, CAP Gemini and Novell.
The major providers/suppliers of such software in Ireland include the above,
plus a number of Irish producers who include Kindle, Saville Systems, Baltimore
Technologies, CBT Group, Trintech, QFS and Iona Technologies.
6. The
value of software exports from Ireland in 1996 was estimated at IR£3bn in
1996
[1].
The total output of indigenous Irish software companies is expected to reach
IR£1bn by the year 2000
[2].
Consumption of IT goods (hardware and software) and services in Ireland is
estimated at up to IR£700m for 1997 and expected to rise to IR£904m
by the year 2000. Of these totals, software and services (which are the subject
matter of the notified agreement) accounted for up to IR£319m in 1997,
rising to IR£395m by the year 2000
[3].
While this consumption can be broken down into different sectors, such as
finance/business/service, manufacturing, education/health/public
administration, etc., these categories do not necessarily reflect different
categories of goods or services but rather different applications.
7. The
annual IT purchases (comprising hardware, software and services) of the member
institutions of the Association are currently estimated at IR£5.7 million.
This represents 0.8% of the total Irish market for hardware, software and
services, or 1.8% of the market for software and services only. The
arrangements which are the subject of the notified agreement will cover
purchases amounting to approximately IR£5.9m over three years. This
represents an annual value of about IR£2m or 0.6% of the Irish market.
(d)
The Notified Arrangements
8. The
notified agreement is an unwritten joint purchasing agreement among the
fourteen third-level educational institutions named in paragraph 3, above. Form
CA states that there are no parties other than members of the Association, and
describes the arrangement as “an Association to negotiate joint terms for
the purchase of IT software on behalf of a number of Third Level Educational
institutions.” The details annexed include a draft Agreement for the
Development and Supply of Computer Software, between the Contractor (to be
appointed) and the Customers (the third-level educational institutions).
9. Clause
4 of the Development and Supply Agreement states that the Customers shall
purchase, and the Contractor shall sell, the systems, goods and services
indicated at the Second Schedule (“Committed Purchases”) in
accordance with the terms of the Agreement. The Customers are entitled, but not
obliged, at any time within three years of the date of commencement of the
agreement, to purchase the systems, goods and services indicated at the Third
Schedule (“Optional Purchases”) in accordance with the terms of the
Agreement. Clause 4 also states that:
“It
is further agreed, for the avoidance of doubt, that the Customers shall for the
duration of this Agreement be free to purchase Systems, goods and services of
the same or similar kind (as those indicated at the Third Schedule hereto)
otherwise than from the Contractor [up to a limit of IR£[ ] per Customer
per annum, limits non-assignable].”
(e)
Submissions of the Parties
10. The
notifying party stated that it was intended that all member institutions would
sign a Master Agreement with the successful suppliers/service providers, based
on the notices published, the Tender Documentation and the proposals received
from tenderers. The precise terms of this agreement were thus yet to be
finalised, although outline Heads of Agreement were in course of preparation
based on normal commercial terms. The Master Agreement would stipulate a
minimum committed purchase and provide for optional additional purchases on the
agreed terms over the lifetime of the agreement. The optional additional
purchases would be at the discretion of the individual member institutions. The
Master Agreement would contain no extraneous stipulations and would be a normal
purchasing contract in all respects saving only that:
-
it would involve a group of purchasers;
-
it would contain a minimum committed purchase and a range of optional
additional purchases;
-
it would be exclusive on the purchasers’ part within the scope of the
project (which was defined by the availability of a specific finance package
from the Department of Education and Science); and
-
it would operate for up to three years, which was itself a normal life
span/product cycle for purchases of this type.
11. The
notifying party stated that the Master Agreement would restrict buying/selling
prices for IT software services only insofar as the Association would determine
prices for purchases covered by the agreement and prospective service providers
had been asked to abstain from contacting member institutions directly in
relation to the same matters until the tender procedure was completed. This was
necessary to ensure compliance with European Public Procurement Directives. It
was envisaged that the tender procedure would result in a single service
provider being identified as the most competitive candidate. However, it was
also possible that different service providers would be identified as the most
competitive candidates for different lots, of which there were nine described
in the tender documentation. The Master Agreement would be non-exclusive
insofar as its scope would be defined by the availability of the specific
project funding from the Department of Education and Science. The member
institutions would thus retain the freedom to purchase similar software outside
of the scheme (from other suppliers/service providers) without the benefit of
the specific departmental funding.
Arguments
in support of the request for the issuing of a certificate
12. The
notifying party argued that the arrangements would be eligible for a
certificate because the members of the Association were non-profit-making
organisations and so were not “undertakings” within the meaning of
the Competition Acts. The formation of the Association and the aggregation of
purchases was a consequence of the need to comply with Directive 92/50/EEC
(procurement of services) which was formulated to promote competition and
transparency in purchasing. The object of the arrangements was to secure the
cost-effective purchase of suitable software, and therefore not to prevent,
restrict or distort competition in the State. The effect on competition would
not be significant as the Association would be formed simply to co-ordinate
purchases relating to a single discrete project and would not affect general
purchasing by the parties, even in the IT area.
13. The
notifying party further argued that there was no separate market for academic
software insofar as system requirements might largely be met by adapting
existing general-purpose programmes or otherwise by producers of existing
general-purpose programmes. They argued that the correct product-market
definition was “business and administrative software and software
services in the English-speaking world”. This general market was so large
that the impact upon it of the members of the Association was infinitesimal.
Notwithstanding the above contention on market definition, the total annual IT
budgets of the participating institutions represented only a minor percentage
of the annual Irish market for relevant goods and services, and the affected
purchases represented an even smaller percentage. None of the parties to the
Agreement would be compelled to purchase in accordance with the terms agreed by
the Association, nor would any of the existing or prospective service
providers/suppliers be compelled to deal with the Association, outside of the
scope of this specific IT project.
14. Finally,
the notifying party argued that the collective bargaining power of the parties
to the agreement would not be significantly greater than that of any of the
prospective service providers/suppliers and would in fact be considerably less
than that of many. All of the existing or prospective service
providers/suppliers would be free to tender for the project on equal terms and
in accordance with an advertised objective procedure conducted in accordance
with the Services Directive 92/50/EEC. If desired, intellectual property rights
in new software could be owned and controlled by the developers who would then
license it to the “purchasing” members of the Association. The
developers would then remain free to exploit it in future. All intellectual
rights in existing software (which would also be purchased by members of the
Association) would almost certainly continue to be owned and controlled by the
existing software owners and the purchasers would similarly receive only a
licence in standard form.
Arguments
in support of request for the granting of a licence.
15. The
notifying party also submitted arguments in support of the granting of a
licence, if a certificate were to be refused. As the Authority does not
consider these arguments relevant, they are not reproduced here.
(f)
Subsequent Developments
16. The
Authority asked the notifying party to clarify whether suppliers were in fact
prevented from negotiating directly with members of the association in respect
of this specific project only. The notifying party replied in writing that
“The notified arrangements are such as to prevent suppliers from
negotiating directly with Members of the Association in respect of this project
only (which restriction is imposed by the European Public Procurement
Directives). The notified arrangements will not restrict suppliers from dealing
directly with members of the Association in respect of any other purchases of
information technology hardware, software or services.” They also
confirmed that appropriate amendments would be made in all supporting
documentation, which had not yet been finalised.
ASSESSMENT
(a)
Section 4(1)
17.
Section
4(1) of the
Competition Act, 1991 states that “all agreements between
undertakings, decisions by associations of undertakings and concerted practices
which have as their object or effect the prevention restriction or distortion
of competition in trade in goods or services in the State or in any part of the
State are prohibited and void.”
(b)
The Undertakings and the Agreement
18.
Section
3(1) of the
Competition Act, 1991 defines an undertaking as “a person
being an individual, a body corporate or an unincorporated body of persons
engaged for gain in the production, supply or distribution of goods or the
provision of a service.” The notifying party has claimed that the members
of the Association (i.e. the various third-level educational institutions) are
not “undertakings” within the meaning of the Competition Acts as
they are non-profit making institutions. According to the judgement of the
Supreme Court in the VHI case, however, as delivered by Finlay C.J., the words
“for gain” connote merely an activity carried on or a service
supplied, as in this case, which is done in return for a charge or payment. In
its decision on Athlone RTC/Bank of Ireland
[4],
the Authority found that Athlone RTC, which was engaged in the provision of the
services of third-level education and research for which it received revenue by
way of fees, was an undertaking. Indeed, Athlone RTC so described itself in its
submission to the Authority in relation to that agreement. In the present case
the fourteen members of the Association are all engaged in the provision of
such services and all charge fees for such services. They are all therefore
undertakings.
19. The
joint purchasing agreement is therefore an agreement among undertakings, since
there are no parties to it other than members of the Association. This
agreement is unwritten but its terms are implicit in the information supplied
with the notification and in certain terms of the draft “Agreement for
the Development and Supply of Computer Software”, notably in Clause 4.
The agreement has effect within the State.
(c)
Applicability of Section 4(1)
20. The
primary feature of the Agreement is that it is a joint purchasing agreement
which is exclusive within the terms of a specific project defined by the
availability of funding from the Department of Education and Science. The
Authority has previously considered the issue of group buying in its decision
on Musgraves
[5].
In that decision, the Authority noted that the standard SuperValu licence
agreement, while essentially concerned with exclusive purchasing, also involved
elements of group buying. In coming to the conclusion that the arrangements
offended against
Section 4(1), the Authority made it clear that the proportion
of the market affected by the group purchasing decision was a significant
factor in assessing the impact on competition of the arrangements.
21. The
European Commission has made a number of important decisions in the area of
joint purchasing. In its decisions it has emphasised the importance of the
amount of the market which is covered by the joint purchasing scheme, and of
the freedom of group members to make purchases otherwise than through the group
or association. In the Intergroup decision
[6],
the Commission found that Article 85(1) of the Treaty of Rome did not apply to
an arrangement whereby an intermediary known as Intergroup acted on behalf of
national SPAR chains in concluding supply contracts for goods. The object of
the arrangements was to enable Intergroup customers, and particularly the SPAR
chains, to carry out joint imports under identical purchasing conditions more
favourable than those they would have received had they imported separately.
Accordingly, the Commission stated, the object of the agreements was to
confront suppliers with a combined single order from purchasers, who thereby
held a stronger position resulting, not from their strength as individuals, but
from the fact that they were operating together.
22. The
volume of purchases made via Intergroup accounted for approximately 2.4% of
imports of these products into the member state of destination. The total
volume of imports carried out by each SPAR chain through or after negotiation
by Intergroup represented between 0.06 and 0.89% of the total turnover of
foodstuffs for all wholesalers affiliated to SPAR chains. The turnover on
foodstuffs for all wholesalers affiliated to each SPAR chain represented
between 0.02 and 3.82% of the total turnover of the foodstuffs retail trade in
the member countries of the EEC.
23. In
its decision, the Commission noted that the SPAR chains were free not to use
Intergroup’s services when making purchases, and that, when availing
themselves of those services, they were in any event free to determine their
prices and resale terms without being subject to any form of co-ordination by
Intergroup in respect of the marketing of the goods. The Commission also noted
that the agreements did not have any substantial effect on competition, since
imports effected by the SPAR chains through or after negotiation by Intergroup
represented only a small part of their turnover, and because purchases effected
or negotiated by Intergroup accounted for only a relatively small proportion of
the total turnover in the retail food trade in each of the EEC member countries.
24. The
Commission also considered group purchasing in its decision on the National
Sulphuric Acid Association
[7].
In that case the Commission found that the rules of a joint buying pool for the
purchase of sulphur infringed Article 85(1) of the Treaty but exempted the
arrangements under Article 85(3). Under these rules, each member was required
to purchase at least 25% of its sulphur requirements from the pool. The
Commission stated that:
“Each
member of the Pool, to the extent he is committed to purchasing through the
Pool, is prevented from competing with other Pool members to obtain more
favourable terms from the suppliers than those obtained by the management
committee”.
“To
whatever amount the member is committed, he is deprived of the choice to
negotiate terms and conditions with the suppliers which could include, as
regards e.g. length of contract and rebates, those terms which would meet the
needs of the individual member concerned more specifically than could be
obtained by a body acting for a variety of sulphur users with widely varying
requirements.”
25. The
Commission also noted the effect of such arrangements on suppliers, stating
that, because Pool members were committed to purchasing through the Pool,
suppliers in the Community were excluded from selling directly to those members
and therefore at least 21% of all sulphur imported by UK acid-makers would be
supplied to one outlet, i.e. the Pool.
26. In
the case of the notified agreement, the project is of a limited duration. The
size of the project is also restricted by the funding available, to IR£5.9
m over three years. This represents an annual value of about IR£2 m or
0.3% of the total Irish market of IR£700m for hardware, software and
services in 1997. The Authority therefore considers that the size of the market
affected by the group purchasing arrangement does not give rise to any
competition concerns.
27. The
ability of purchasers to conclude agreements outside the group purchasing
scheme is an important factor in considering its effects. If, in this case,
suppliers are prevented from negotiating directly with the members of the
association in respect of this specific project only, and are not prevented
from dealing directly with the members in respect of any other purchases of
information technology hardware, software or services, the Authority considers
that the agreement does not contravene
Section 4(1). The information provided
in the Annex to Form CA states that
“The
Master Agreement will restrict buying/selling prices for IT software services
only insofar as the Association will determine prices for purchases covered by
the agreement ...”. Elsewhere the Annex says that member institutions
“will thus retain the freedom to purchase similar software outside of the
scheme (from other suppliers/service providers) without the benefit of the
specific department funds.”
28. The
Authority considers that there is no reason why any member institution should
not be free to purchase from the Contractor outside the terms of the agreement.
The notifying party has now confirmed in writing that suppliers are prevented
from negotiating directly with Members of the Association in respect of this
specific project only, and are not restricted from dealing directly with
Members of the Association in respect of any other purchases of information
technology hardware, software or services. The Authority therefore considers
that the notified arrangements do not contravene
Section 4(1) of the
Competition Act, 1991.
(d)
The Decision
29. In
the Authority’s opinion, the fourteen third-level educational
institutions listed in paragraph 3 of this decision are undertakings within the
meaning of
Section 3(1) of the
Competition Act, 1991, as amended, and the
notified agreement is an agreement between undertakings. In the
Authority’s opinion, the notified agreement does not prevent, restrict or
distort competition and thus does not contravene
Section 4(1) of the
Competition Act.
The
Certificate
The
Competition Authority has issued the following certificate:
The
Competition Authority certifies that, in its opinion, on the basis of the facts
in its possession, the joint purchasing arrangements among the fourteen
third-level educational institutions listed below, notified under
Section 7 of
the
Competition Act on 30 January 1998 (notification no. CA/3/98) do not
contravene
Section 4(1) of the
Competition Act, 1991, as amended.
For
the Competition Authority,
Isolde
Goggin
Member
17
June 1998.
RTC
Athlone
RTC
Letterkenny
RTC
Carlow
RTC
Limerick
RTC
Cork
RTC
Sligo
Dublin
Institute of Technology
RTC
Tallaght
RTC
Dundalk
Tipperary
Rural and Business
RTC
Dun Laoghaire
Development
Institute
RTC
Galway
RTC
Tralee
Waterford
Institute of Technology
[1]
Source: International Data Corporation
[2]
Source: Business and Finance, “The Irish Software Boom”.
[3]
Source: International Data Corporation
[4]
Notification No. CA/20/96 - Athlone Regional Technical College/The Governor and
Company of the Bank of Ireland, Decision No. 475 of 12 December 1996.
[5]
Notifications Nos. CA/18/92E and CA/19/92E - Musgraves ltd./Licensee and
Franchise Agreements, Decision No. 354 of 19 September 1994.
[6]
Commission Decision of 14 July 1975, OJ No. L212, 9 August 1975, p. 23-26.
[7]
Commission Decision of 9 July 1980, OJ No. L260, 3 October 1980, p. 24-33.
© 1998 Irish Competition Authority
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